Our Analytics Measure the Human Factor to Gain Insights That Give Us an Edge.
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We have a cumulative total of over 100 years' experience managing investments.
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Learn how BRC practices the concept of "Bounded Rationality" for an advantage.
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BRC Investment Management: Home

Investment Management: Learning that sticks.

BRC Investment Management is a 100% employee-owned, SEC registered investment adviser. With assets approaching $1 billion under management, we provide investment management to institutional and high-net-worth investors.

BRC is an acronym for “Bounded Rationality Concepts” which reinforces the company’s ties to the field of behavioral finance.  In today’s fast-moving and interwoven financial markets, irrational exuberance and investor expectations can mix in complex ways that challenge traditional notions of market efficiency.  By untangling some of the strands that bind reason and emotion, opportunity and risk, certainty and confusion, our unique approach to investing has provided an intriguing  alpha source.