Learning that sticks.
BRC Investment Management is a 100% employee-owned, SEC registered investment adviser. With assets approaching $1 billion under management, we provide investment management to institutional and high-net-worth investors.
BRC is an acronym for “Bounded Rationality Concepts” which reinforces the company’s ties to the field of behavioral finance. In today’s fast-moving and interwoven financial markets, irrational exuberance and investor expectations can mix in complex ways that challenge traditional notions of market efficiency. By untangling some of the strands that bind reason and emotion, opportunity and risk, certainty and confusion, our unique approach to investing has provided an intriguing alpha source.